Pointers for starting your own company

From blog.guykawasaki.com:

1. Focus on cash flow, not profitability
2. Forecast from the bottom up
3. Ship, then test
4. Forget the ”proven“ team
5. Start as a service business
6. Focus on function, not form
7. Pick your battles
8. Understaff
9. Go direct
10. Position against the leader
11. Take the “red pill