Monday, August 28, 2006

Made to break

An example of the dynamic inconsistency of consumer choises from knowledge@wharton.
By 2002, more than 130 million still-working cell phones had been "retired" in the U.S. Today, about 250,000 tons of discarded but still usable cell phones sit in stockpiles in America, awaiting disposal....

Is there a solution? Slade touches on design alternatives outlined in another book, The Green Imperative, which suggests that manufacturers simply charge a bit more for durable goods that are more easily taken apart and reused. He adds that such green design measures are beginning to fill the agendas of electronics institute meetings -- a hopeful sign of a sea change. But in spite of this, Slade says in one interview about Made to Break, "A lot of really sophisticated people devoted a lot of time and thought to developing this system" of constant consumption. "We need to look at the problem creatively and rethink it. Our whole economy is based on buying, trashing and buying again. We need to rethink industrial design."
You want something. You buy it. You use it for a time. And then the externality kicks in.
Always remember that disposal is also a part of the product.
You can also check out my earlier post on the topic.

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