Friday, July 21, 2006

Know your customers

How much do you know about your customers?
From fastcompany

Mothers in the small Swiss village of Bulach may have been wary of the man with a goatee staring at them as they strug-gled to navigate an ATM, grocery bag in one hand, fractious child in the other. But the man didn't care what their PIN numbers were or how much money they had in their accounts. He wanted to know, Why didn't they just put the bag down?

The answer: The bags were paper, and when the ground is wet--it rains a lot in Switzerland--putting them down means getting the contents soggy. Now, thanks to the man with the goatee, Stephan Kubler, the moms using the ATM at the Credit Suisse branch in Bulach can keep their groceries dry, by resting them on an inch-high grille.

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